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Porch Light Tips

Search your business name and find what customers see first

· 1 min read

Before every first call, we search for the business the way a customer would. It takes about five minutes and shows you what customers see first.

Search like a customer

Use your phone, not your computer, since that's what people use when they're looking for a local business. Open a private or incognito window so your own history doesn't change the results. Here's how on an iPhone or an Android phone. Then search:

  1. Your exact business name
  2. Your business name plus your town
  3. What you do plus "near me," like "lawn care near me" or "print shop near me"

Check what comes up

Go through the results and ask yourself:

  • Do you show up at all? If you're not in the first few results for your own name, customers will have a hard time finding you.
  • Who shows up first? Sometimes it's a competitor with a similar name, or a directory page you've never seen.
  • Is the information right? Check your hours, phone number, website link and address.
  • What do the reviews say? Look at your own, and at the businesses showing up next to you.
  • Is it clear what you do? If someone landed here with no context, would they know?
  • Do your social pages look alive? A last post from two years ago makes people wonder if you're still open.

Write down what surprised you

Make a quick list of anything you didn't expect. Most owners find at least one thing they didn't know about: an old listing, a wrong number, a photo from years ago.

The bottom line

What shows up when someone searches your name is your real front door, and most of it can be fixed.

Want an expert search? Send us your business details and we'll run this search for you and tell you honestly what we find.

Want us to take a look at yours? Tell us about your business